Social Media
7+ years experience with social media management. Responsible for content creation, digital graphics design, copywriting, community management, and analytics. Social media followers increased by 168% in one calendar year while maintaining an above average engagement rate of 3.5%.
Experienced platforms include Instagram, X, Facebook, TikTok, LinkedIn, and Threads.
Email Marketing
Developed and managed an email marketing plan that consists of weekly newsletters, custom flow campaigns, and miscellaneous marketing and promotional emails. Campaigns generated $300,000 in revenue while maintaining a 52% open rate.
Experienced platforms include Klaviyo & MailChimp.
Digital Ads
Manage, oversee, and develop all digital ads and SEO marketing. This includes creative, copywriting, CTA, tracking parameters and analytics. Maintained a 4:1 ROI on all digital ads across platforms.
Experienced platforms include Meta, Twitter, LinkedIn, Google Search Console and Google Ads.
SMS Marketing
Developed and implemented a SMS marketing strategy that increased revenue and created customer loyalty. This consists of promotional messages, custom flow campaigns, and news alerts.
Experienced SMS platform includes Klaviyo.
Mobile App
Assisted in the creation of the first ever NIL Collective run smartphone app. Worked on a team that developed and tested the app. Lead the marketing efforts of the app launch including a press release for national media promotion.
Web design
Responsible for managing and updating company website. Tasked with creating new pages to enhance user experience, copywriting, graphic design work, product pages, and more.
Experienced platforms include WordPress and Shopify.
The Numbers.
52% email campaign open rate.
4:1 ROI on all digital ads.
119% subscriber increase in one year.
$100,000 revenue from promotions, giveaways, sweepstakes, and auctions.
$300,000 revenue from email campaigns.
168% instagram follower increase in one year.
3.5% instagram engagement rate.
546% facebook follower increase.
Adobe Suite
Microsoft Excel
Shopify Website Management
Calendar Management
Digital Design
Creative Decks
Social Media & SEO Marketing
Analytics + Reporting
Klaviyo + Mailchimp Email Marketing
Google Suite
